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India, China, and Australia are at the forefront of GBTA’s mission to enhance and future-proof the business travel landscape across the Asia Pacific region. By establishing strong advisory boards in these key markets, GBTA is driving sustainable growth and fostering innovation within the business travel ecosystem. These advisory boards act as vital platforms for collaboration among industry leaders, enabling the development of tailored strategies that address unique regional challenges while promoting responsible travel practices. Their efforts ensure that business travel not only rebounds but evolves in a way that supports economic vitality, environmental stewardship, and technological advancement throughout Asia Pacific.
The Global Business Travel Association (GBTA) is actively expanding its influence in the Asia Pacific business travel sector by launching two new advisory boards focused on India and China. This strategic move highlights GBTA’s dedication to deepening its involvement and providing greater support to business travel professionals across the region.
The announcement took place at the GBTA APAC Conference 2025, held in partnership with the WERC Regional Summit at the Raffles City Convention Centre in Singapore. The conference served as the perfect platform for GBTA to showcase its ongoing commitment to growth and innovation within the APAC business travel community.
The newly formed advisory boards bring together seasoned professionals from leading organisations throughout India and China. These boards will serve as crucial resources for GBTA, offering strategic advice, sharing industry expertise, and delivering critical local market insights. Their role will be to help GBTA tailor its programs and initiatives to meet the unique challenges and opportunities that business travel faces in these dynamic markets.
India and China represent two of the fastest-growing and most influential business travel markets worldwide. Both countries continue to experience rapid economic expansion, increased corporate travel demand, and significant innovation in travel services. By establishing dedicated advisory boards in these countries, GBTA positions itself to more effectively engage with local stakeholders, identify emerging trends, and support the growth of sustainable business travel practices.
The advisory boards consist of representatives from a wide range of sectors within the travel industry, including corporate travel management, hospitality, technology, compliance, and logistics. These diverse perspectives enable GBTA to gain a holistic understanding of the challenges and opportunities within each market. The boards will actively advise GBTA on best practices, regulatory developments, and emerging technologies that impact business travel in their regions.
This initiative builds on GBTA’s previous success in the Asia Pacific region, where it launched an advisory board in Australia earlier this year. Alongside these new boards, GBTA has strengthened its regional presence by expanding its team with local staff members based in Singapore, Australia, and India. This enhanced local footprint allows GBTA to respond swiftly to members’ needs, foster stronger partnerships, and deliver programs that resonate with regional priorities.
The GBTA APAC Conference 2025, held from May 27 to 28, brought together a wide spectrum of business travel professionals, suppliers, and industry leaders from across the Asia Pacific region and beyond. Attendees took advantage of networking opportunities, engaged in knowledge-sharing sessions, and participated in peer-to-peer learning experiences. The event also provided a forum for discussing the latest trends, challenges, and innovations impacting business travel.
During the conference, GBTA showcased the vital role of its advisory boards as central platforms linking local expertise with worldwide knowledge. These boards actively promote ongoing communication among industry leaders, ensuring GBTA’s initiatives stay aligned with changing market demands. They also encourage joint efforts on critical topics including traveler safety, environmental sustainability, technological advancement, and adherence to regulations.
GBTA’s dedication to growing its presence in the APAC region reflects the wider shifts influencing the worldwide business travel industry. In the wake of the pandemic recovery, organizations are prioritizing operational efficiency, traveler health and comfort, as well as sustainable practices. Through close collaboration with regional specialists via its advisory boards, GBTA supports its members in managing these evolving challenges and capitalizing on emerging growth prospects.
In addition, the advisory boards are essential in nurturing local business travel networks by advocating for industry best practices and fostering innovation. They act as champions for regional experts, making sure their distinct viewpoints and obstacles are heard on a global platform. This collaborative strategy enhances GBTA’s capacity to provide targeted resources, effective advocacy, and customized educational programs that address the specific needs of varied markets.
In India, the advisory board will focus on addressing rapid corporate travel growth, navigating regulatory frameworks, and leveraging technology to streamline travel management. Meanwhile, the China board will concentrate on enhancing cross-border travel collaboration, understanding government policies, and promoting sustainable travel initiatives.
With these boards in place, GBTA is well-positioned to foster stronger connections among business travel stakeholders across APAC. The collaborative efforts will empower companies to optimize their travel programs, improve traveler experiences, and adapt to a rapidly evolving environment.
Looking ahead, GBTA plans to leverage the insights gained from these advisory boards to develop targeted training programs, research reports, and events that address regional business travel priorities. This proactive approach will ensure that GBTA remains at the forefront of industry developments and continues to deliver value to its members.
To sum up, the establishment of advisory boards in India and China represents a major advancement in GBTA’s strategy for the Asia Pacific region. By leveraging local knowledge and enhancing regional involvement, GBTA reaffirms its commitment to meeting the changing demands of business travel professionals. These efforts are poised to accelerate innovation, promote teamwork, and influence the future direction of business travel in one of the globe’s most vibrant markets.
The GBTA APAC Conference 2025 showcased this vision by uniting key industry figures and experts dedicated to progressing business travel throughout the region. By fostering continuous conversations, exchanging knowledge, and building strategic alliances, GBTA remains focused on strengthening the business travel sector and encouraging sustainable, forward-thinking solutions that serve both organizations and travelers.
